My love for beauty entrepreneur Huda Kattan goes beyond skin deep. Right before the pandemic, we bonded at her Dubai headquarters while sharing stories about growing up in the South as the first generation of Arab immigrant parents. Earlier this month, Kattan made the trip to the U.S. (for the first time in almost three years!) to celebrate the launch of a new product, and we chatted about life during the pandemic and what brought on the new launch.
Kattan noted that as Gen Z continues to move away from the intense social media filtering (favored initially by Millennials), she decided to look at the feedback she was getting on the formula inside the Huda Beauty Overachiever Concealer. The comments from users sparked #FauxFilter Luminous Matte Buildable Coverage Crease Proof Concealer—a new and improved version made for both Gen Z and Millennial makeup bags.
The updated concealer comes in 29 shades and offers medium but buildable coverage. The sweet almond and vitamin E-infused formula still has all the longevity you'd expect from the Queen of Cut Creases—14-hour wear, water-proof, sweat-proof, and giant doe-foot applicator that makes application super-smooth.
It's also the perfect concealer to create a "snatched" look that's gone viral on TikTok.
And if you're more of a visual learner, watch Kattan snatch below: